2016 Redesigning website and online program on-boarding for Selfhackathon.com, a self-improvement website. User interviews, competitive analysis, contextual inquiry, content strategy, information architecture, wire framing, prototyping, user testing. New York City, NY

2015 Formative research on electronics and internet use and aging for global consumer electronics company developing new products and marketing strategies for the elderly. ChaiOne, New York City, NY

2014 New Trends in East Asian Food. Research on cultural and social trends influencing new consumer trends in food for global consumer electronics company designing kitchen appliances for Chinese consumers. Provided cultural background briefing, and design and branding recommendations. Food Insights Group.

2013 Redesigning medical technology for consumer applications for Babybe, a hardware startup targeting professional working mothers. Performed desk research on social trends surrounding parenting and professional work culture, research design, interviews with professional working mothers, competitive analysis. Formulated design and branding strategy. Oakland, CA.

2012 Research on consumer and retail trends in health supplements for Chinese health supplement company. Shopping ethnography, interviews, competitive analysis, design and branding strategy. Pinleii Consulting, Beijing, China.

2012 Designed a customer experience and brand identity for a Shanghai brew-pubs focused on young professionals for a Chinese restaurant management company. Pinlei Consulting, Beijing, China.

2011 Research on pharmacy retail practices for children's medicine for Chinese pharmaceutical company. Shopping ethnography and interviews to develop an ad campaign which increased traffic to client's website 100x. Pinlei Consulting, Beijing, China.

2010 Research on consumer and retail trends in computer and electronics sectors, focusing on smaller cities, villages, and college students, for Chinese electronics company. Developed a brand of portable digital media players which increased client's sales 400%. Pinlei Consulting, Liaoning and Hubei Provinces, China.