The Brief: Pep Boys, a national chain of auto supply stores and repair shops, is rebranding themselves as your trusted hometown mechanic.
The Opportunity: Telematics uses a car’s Onboard Diagnostics System to help users better understand their cars. A Pep Boys telematics app could drive sales by diagnosing car problems, recommending maintenance and scheduling service.
The Solution: My Pep Boys answers three basic questions for users encountering car problems:
What is wrong?
What do I do about it?
Where do I go?
It aligns different user approaches to car maintenance, Pep Boys’ brand identity and business goals, and emerging car technology.
For: General Assembly
Timeframe: 2 weeks
My Roles:
Research Design
User Interviews
Competitive Analysis
Data Analysis
Persona Development
App Mapp
Wireframing: Medium Fidelity
User Testing
Design Iteration
