The Brief: Pep Boys, a national chain of auto supply stores and repair shops, is rebranding themselves as your trusted hometown mechanic.
The Opportunity: Telematics uses a car’s Onboard Diagnostics System to help users better understand their cars. A Pep Boys telematics app could drive sales by diagnosing car problems, recommending maintenance and scheduling service.
The Solution: My Pep Boys answers three basic questions for users encountering car problems:
What is wrong?
What do I do about it?
Where do I go?
It aligns different user approaches to car maintenance, Pep Boys’ brand identity and business goals, and emerging car technology.
For: General Assembly
Timeframe: 2 weeks
My Roles:
Research Design
User Interviews
Competitive Analysis
Data Analysis
Persona Development
App Mapp
Wireframing: Medium Fidelity
User Testing
Design Iteration
Competitive Analysis
I surveyed the competitive landscape, and performed a heuristic analysis, feature comparison, and mapped out competitive user flows.
User research and data analysis
I developed a screener and interview guide, and interviewed 12 users about cars, car maintenance, and repairs. Users varied in their level of car knowledge and trust in mechanics, creating four basic user types.
Personas: Mary, the knowledgable Driver
User flows
Based on personas and business goals, I designed a user flow which serves the car repair needs of each of our three personas.
Initial design
Keeping with Pep Boys’ brand, I assigned each Pep Boy a specific task. Mannie explains car problems, Moe teaches repairs, and Jack schedules service.
Design and iteration
I created a medium fidelity prototype based on the initial sketches, and refined it through several rounds of user testing.