The Brief: Instagram is an app that enables users to upload, edit and share photos. It became popular due to its intuitive, minimalist interface, and its photo filters, which enable users to stylize their photos with minimal effort.
The Opportunity: This project imagined creating a print to order feature for Instagram in order to increase revenue.
The Solution: A Minimum Viable Product enables users to select and print photos from their photo stream.
An albums feature was created that addresses users desire to save and sort photos by category. Future iterations will position printing albums as a logical next step to saving them.
I also addressed privacy, a potentially significant pain point, with a “Set Print Permissions” feature.
For: General Assembly
Time: 2 Weeks
My Roles:
Project Manager
Research Design
User Interviews
Data Analysis
Persona Development
Competitive Analysis
Feature Prioritization
User Flows
Wireframing
User Testing
Presentation
User Research, Insights, and Personas
I created a screener, and all of the 91 respondents use photo sharing websites or apps, and the majority have printed photos and used print to order websites. I developed an interview guide, interviewed 9 users, and created personas from my team’s 17 interviews.
User Flows
I developed user flows for an minimal viable product that enables users to print a photo, and progressively more complex versions.
Albums: Aligning User Needs with Business Goals
Print Permissions: Addressing potential pain points
Testing and Iteration
I conducted three rounds of user testing and improved the design based on my findings.
